MECC Consulting Group is committed to providing quality deliverables backed by comprehensive, data-driven research. Through working with 100+ clients in a variety of industries, we have developed expertise in data analytics, technology solutions, and business strategy/optimization. We closely communicate with clients to ensure that deliverables align with their goals and are easily integratable into their existing frameworks. We strive towards maintaining our track record of high client satisfaction and long-term impact. Please refer below to learn more about some of our services and previous projects.
Past Clients
Data Analytics Case
Project ScopeOur client was a professional sports team interested in predicting their game-level attendance more accurately.
Our SolutionOur team scraped over 165 variables from numerous websites and analyze the data using regression models in Excel, Radiant, and Python. Ultimately, our team identified key factors impacting attendance and was thus able to predict attendance with 92% accuracy against historical data. To ensure its accuracy over time, our team designed two fully automated dashboards in both Excel and Jupiter notebook that allowed our client to monitor its attendance predictions on a daily, monthly, and annual basis.
Market Expansion Case
Project ScopeOur client was a professional orchestra that wanted to improve its after-school music education program. Our team was tasked with building strategies to increase student enrollment and measure program effectiveness.
Our SolutionThe team performed a competitor analysis, scraped social media accounts of peers, and analyzed zip code heat maps of enrollees to build recruiting strategies tailored to specific areas. Lastly, the team constructed a survey to gain insight into student outcomes over time. The team delivered all components of the project through a final report, ultimately helping this after-school program improve on multiple fronts.
Marketing Campaign Case
Project ScopeOur client was a newly opened entertainment venue in downtown Ann Arbor. Our team was tasked with determining how to attract students to the venue and develop an effective marketing plan.
Our SolutionThe team performed and analyzed market research through surveys, conducted competitor analyses, and created a detailed marketing plan, including social media graphics and e-mail marketing strategies. These findings will ultimately allow the client to identify which segment of the student population is most profitable and improve its marketing efforts in order to drive more traffic into the venue.
Product Launch Case
Project ScopeOur client was a recently founded company focused on introducing automated cocktail dispensing to the food & beverage market.
Our SolutionOur client’s flagship product is able to output nine cocktails per minute, providing tremendous value to high-throughput restaurants and bars. Our team was initially tasked with building out a price elasticity model through a variety of case studies in order to improve the client’s understanding of the market before the product’s release. However, after a few case studies, COVID-19 swept the nation and subsequently caused all restaurants and bars to suspend business indefinitely. In order to continue providing value to our client, our team shifted the project scope by developing marketing recommendations and launch tactics through remote research.
Sponsorships
MECC sponsors have the unique opportunity to partner with our organization for on-campus/virtual events such as private information sessions, networking events, coffee chats, workshops, and our annual Chicago and Detroit trips. Sponsors also gain access to tailored resume books of our members interested in available positions. If you would like to get in touch send us an email!
